Marketing and Business Strategy Blog for Property Managers
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5 Reasons Why Video is The Future of Property Management
Video has cemented itself as a dominant force in marketing. Since our original blog on this topic in 2017, platforms like TikTok, YouTube, and Instagram Reels have significantly influenced user behavior and reshaped how people consume information using video...
5 Reasons Why Property Managers Should Join NARPM
As a property manager, you juggle numerous responsibilities daily, from managing tenant relationships to maintaining properties. In addition to all the day to day tasks, this dynamic and demanding field requires continuous learning and professional growth. Staying...
Can Blogging Be a Property Manager’s Secret Weapon for Local SEO?
How do you generate new owner leads? Is it through referrals? Local newspapers? Online ads? Did you know that blogging, with special attention to local SEO, can also be a powerful tool for property managers looking to attract new clients? By now, you've probably heard...
Benefits of Having an ROI Calculator on Your Property Management Website
ROI calculators are the trendy new thing in property management websites. You might have come across a competitor's website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in digital...
What Property Managers Should Be Posting on Facebook
Among the various social media platforms available, Facebook stands out as a powerful space where property management companies can build their brand, showcase their expertise, and engage with their audience on a more personal level. But with so many potential types...
PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns
Are you looking to further your company's reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click (PPC)...
Should You Have Different Websites for Your Real Estate and Property Management Businesses?
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
How to Choose the Best Property Management Software for Your Business
There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it's important to find software...
Beyond AIDA: Asking for Reviews – Part 4
So far in this series, we explored how reputation impacts the customer journey, the importance of fostering detailed, recent, and genuine reviews, and the power of volume when it comes to drowning out negative reviews for your property management company. But securing...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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2710 Crow Canyon Rd #1017
San Ramon, CA 94583
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