Marketing and Business Strategy Blog for Property Managers
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How to Follow-Up with Property Management Leads (with Free Templates)
Going back and forth with sales prospects over the phone and via email can seem like a game of ping pong, but it’s an important part of the sales process. You need to know what to say and what to write if you want to keep them interested in hearing about your company....
You Don’t Know Me, HOMI: How Property Managers Can Think Beyond High-Octane Marketing Individuals
Small businesses like your property management company are grossly underspending on marketing, and it’s hindering your growth. This isn’t your fault. The person who gets the blame is a HOMI – a High Octane Marketing Individual. All of these HOMIs are screaming at you...
Property Management & Communication: Science-Backed Ways to Talk with Clients
Technology is huge. With emails, Facebook, Skype, and other platforms, it’s easy to lose the art of face to face communication and interpersonal communication. People can hide behind digital technology. That means communication and relationships are more important...
How to Know if Your Property Management Website Has Been SEO’d
Have you ever hired a vendor to do SEO on your site, but you don't know if they did a good job? How can you tell if your website has been Search Engine Optimized? For today's blog, we share how you can learn if your property management website has been SEO'd well...
Property Management Client Roadmap: How to Choose the Right Owner with Marc Cunningham
Establishing great relationships with the right owners will elevate your property management business to a more successful, more profitable level. Identifying and understanding who those owners are can help you be more selective in the business you bring in, and will...
The Best Time to Get Five-Star Tenant Reviews Online
Buildium recently released its 2017 American Renters Survey, and we found some interesting statistics that are important for property management companies to understand. The free survey shares key insights from over 1,100 tenants across the United States on, amongst...
How Property Management Leaders Can Achieve Better Work-Life Balance
Growth Opportunities: The Iceberg Report Right now in the United States, there are about 22 million single family rental homes and multi-family rental properties that have up to four units. Out of these, 14.3 million, or 65 percent, are self-managed by the investor or...
4 Productivity Tools for Property Managers to Communicate with Owners and Tenants
Last year at around this time, we created a blog called How to Lose an Owner in 9 Ways. One of the main points we spoke about was communication; in fact, lapses in communication was the #1 reason why owners complained about property management companies. The easy...
The Framework of a High-Performance Property Management Team with Adam Hooley of Apmasphere
According to the Iceberg Report, right now in the United States, there are about 22 million single family rental homes and multi-family rental properties up to fourplexes. Out of these, 14.3 million, or 65 percent, are self-managed by the investor or property owner....
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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