Marketing and Business Strategy Blog for Property Managers
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Maintenance Analytics with Ray Hespen – Part 1
On The Property Management Show, we recently had a conversation with Ray Hespen, the CEO and co-founder of Property Meld. We always find ourselves talking to him a lot - and about a lot. This episode is no different. We covered so much ground that we split the...
Effective Call-to-Action Strategies for Property Managers
Congrats, you've got a marketing plan in place! Now it's time to execute and bring your marketing campaign and strategies to life. One crucial component of your marketing strategy is your call to action (CTA). It's the part of your marketing message that prompts...
Investing and Managing in the Urban Real Estate Market with Byron Thompson
Byron Thompson from Monument Real Estate Management is joining The Property Management Show to talk about a subject we’ve never addressed on this podcast: urban real estate markets. Byron has been a listener for a long time, and we’re happy to have him in the guest...
Current State of the Short Term Rental Market with Heather Nicely – Part 2
During Part One of our conversation with Heather Nicely, we talked about the pros and cons of adding short term rental (STR) properties to an established portfolio of long term rentals. Today, we’re getting more into the state of the STR market and how you can set...
Pros and Cons of Adding Short Term Rentals to a Long Term Rental Management Business with Heather Nicely – Part 1
Heather Nicely is a Realtor, broker, and loan officer, and also the president of the Arizona chapter of NARPM. She’s been on all sides of property management and today, she’s joining us to talk about short term rentals and how managing those properties are different...
Google Business Profile Verification for Property Management Companies
For property management companies, enhancing your web presence is crucial. One simple and critical way to accomplish this is with a Google Business Profile. This widely-used platform allows businesses to manage their online information as it appears in Google Search...
Should You Have Different Websites for Your Real Estate and Property Management Businesses?
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
Property Management Advertising Examples for Generating New Owner Clients
https://www.youtube.com/watch?v=hbeM4tLvH-4 In order to grow your property management business, you need to find new owner clients. Advertising is an effective way to reach potential clients and generate interest in your services. However, simply putting out an ad is...
How Much Do Successful Property Managers Spend on Marketing?
How Does Your Property Management Marketing Budget Compare to Your Peers? Here at Fourandhalf, our ever-curious minds never stop exploring. During one of these mental safaris, we asked ourselves: how much do successful property management companies spend on marketing...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We've been working with Fourandhalf for several years and our account rep Karen is very attentive to our business' needs. Initially we hired them to manage our online reputation for our property management company and now have 100s of reviews from customers. Recently, they launched a new website for us and I'm looking forward to growing our business with them in 2022. If you are serious about marketing your company......call Fourandhalf."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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