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Beyond AIDA: Asking for Reviews – Part 4
So far in this series, we explored how reputation impacts the customer journey, the importance of fostering detailed, recent, and genuine reviews, and the power of volume when it comes to drowning out negative reviews for your property management company. But securing...
Beyond AIDA: Combating Negative Reviews – Part 3
In the first two installments of this series, we explored the secrets behind crafting a stellar online reputation for your property management company. We delved into the importance of fostering detailed, recent, and genuine reviews, and the power of responding...
Beyond AIDA: What Consumers Care About Reviews – Part 2
Online reputation management goes beyond simply monitoring and responding to reviews. It's a strategic approach to cultivating trust with potential clients throughout their journey. Our research shows that companies prioritizing online reviews boast a 16% advantage in...
5 Elements of Killer Landing Pages for Property Managers
What’s the purpose of your landing page? Landing pages for property managers are different than website pages. They are out there on their own – serving a specific purpose and leading visitors to the desired action you're hoping for, whether it's a contact, a request...
Beyond AIDA: Online Reputation and the Customer Journey for Property Management Companies – Part 1
Do you remember Alec Baldwin's iconic line "Always Be Closing" from the movie Glengarry Glen Ross? While it resonates with sales teams to this day, it paints an incomplete picture of the customer journey. There were actually two acronyms on the board in that scene,...
Networking for Property Managers: Offline versus Online
Networking is a crucial aspect of being a property manager, whether you are just starting out in the industry or have been in it for many years. It serves not just as a means of generating new business but also as a means for sharing insights, trends, and strategies...
Should You List Your Property Management Pricing Online?
At Fourandhalf, we work with hundreds of property managers to help them increase the online presence of their property management company and one question we're frequently asked is: "Should I have a pricing page on my property management website?" There are a few...
Preparing Your Property Management Company for a Profitable Sale with Scott Duke of OpnRoad
Welcome back to The Property Management Show. On today’s episode, we’re talking to an expert on mergers and acquisitions, who has specific experience in property management. We’re talking to Scott Duke, of OpnRoad. He’s talking about the things that make a difference...
Persuasive Copywriting in the Age of AI
Amy Harrison is a sales and marketing copywriter from the U.K. and an expert in storytelling. After hearing her speak at a marketing conference and finding the information invaluable, we invited her onto The Property Management Show to talk about the evolution of...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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2710 Crow Canyon Rd #1017
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