Marketing and Business Strategy Blog for Property Managers
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4 Keys to a Great Property Management Website: Attracting New Business with User Experience, Content and SEO
What differentiates a good property management website from a great one? Back in 2018, we wrote about four of the most important aspects of a great property management website which still ring true to this day: user experience, customer-focused content, SEO, and lead...
Website Accessibility 101 for Property Managers with Attorney Kris Rivenburgh
If you saw our recent blog post and video on ADA compliance myths, you know that 'website accessibility' is a big buzzword these days. But, what is it and how you can you prevent one of those lawsuits aimed at your property management company, accusing your website of...
Don’t Take The Bait: Protect Your Property Management Business from Phishing
We’ve encountered a few strange email messages and social media posts recently, and that has led us to think about phishing and the dangers it poses to your property management company. A few months ago, we talked to you about email spam, and this blog today is a...
How Property Managers Sell Before Saying a Word
What if we told you that the property management sales process starts long before you make a pitch? And what if we told you that you're already selling even before you realize that you're doing it? This revelation is why we've titled today's episode "How We Sell..."...
Google Reviews Are Back: Take Control of Your Online Reputation During & Beyond COVID-19
Guess who's back? (back again!) That’s right, Google reviews. The day has finally come and the suspension of Google reviews during COVID19 has been lifted. But what does this mean for your property management reputation? What will happen to the reviews submitted...
How to Keep a Virtual Property Management Team Accountable and Productive
Bob Abbott from Alarca Realty in North Carolina used to be a work-from-home skeptic. Now, he’s an advocate, and we asked him to join The Property Management Show to talk about how to establish a virtual property management team and what you can do to keep your team...
“Zoom is an Open Door”: A Musical Parody by the Fourandhalf Team
This week, we thought we’d change up the pace a bit. We know there’s a LOT of content coming out right now about COVID-19 and how to protect your business. Over the last few months, we’ve tried to put together resources for property managers like you, to help you stay...
Using Data to Guide Property Owners Through Delinquency & Economic Uncertainty
As a property manager, you are likely communicating with owners and real estate investors more than usual, and your clients are probably more than a little nervous during this time of economic uncertainty. How should you guide owners through rent delinquency? To...
Property Management Branding Do’s and Don’ts During a Crisis
What's your plan for property management branding during a crisis? Branding your property management company and marketing your services in a time of crisis requires a sense of who your audience is and what they may be going through. All of us at Fourandhalf are...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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2710 Crow Canyon Rd #1017
San Ramon, CA 94583
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