Property Management Marketing & Growth Blog

The Fourandhalf blog helps property managers stay current with marketing strategy, owner lead generation, SEO, content, reputation, paid advertising, lead nurturing, and business growth.

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Current State of the Short Term Rental Market with Heather Nicely – Part 2

During Part One of our conversation with Heather Nicely, we talked about the pros and cons of adding short term rental (STR) properties to an established portfolio of long term rentals. Today, we’re getting more into the state of the STR market and how you can set...

Pros and Cons of Adding Short Term Rentals to a Long Term Rental Management Business with Heather Nicely – Part 1

Heather Nicely is a Realtor, broker, and loan officer, and also the president of the Arizona chapter of NARPM. She’s been on all sides of property management and today, she’s joining us to talk about short term rentals and how managing those properties are different...

Google Business Profile Verification for Property Management Companies

For property management companies, enhancing your web presence is crucial. One simple and critical way to accomplish this is with a Google Business Profile. This widely-used platform allows businesses to manage their online information as it appears in Google Search...

Property Management Advertising Examples for Generating New Owner Clients

Summary: Advertising is one of the most effective ways for property management companies to attract new owner clients and grow their business. From traditional methods like direct mail and print ads to digital strategies like social media and search engine marketing,...

How Much Do Successful Property Managers Spend on Marketing?

How Does Your Property Management Marketing Budget Compare to Your Peers? Here at Fourandhalf, our ever-curious minds never stop exploring. During one of these mental safaris, we asked ourselves: how much do successful property management companies spend on marketing...

State of the Podcast Address by Marie and Brittany

Hello to all our loyal listeners and property management enthusiasts! You must be wondering about what's going on with The Property Management Show podcast. We're here to give you the scoop! We've been busy with pre-production for our upcoming season. After a brief...

Websites for Property Managers: QuickSites and Fully Custom Websites

https://youtu.be/dAJyc5H9_AM Websites are one of the most important parts of the marketing strategy for your property management business. In today's digital age, having a strong online presence is crucial for businesses to thrive. Property managers, in particular,...

Why are Backlinks Important for Property Managers?

https://youtu.be/IJIhYGWtVpY As a property manager, you understand the importance of driving traffic to your website. A high volume of website traffic means more prospective tenants and owners, which ultimately leads to revenue growth. In the digital age, achieving a...

Property Management Social Media: Platform Vs. Principles Explained

If you're a property manager trying to build an online presence, or you're just trying to stay relevant in the ever-changing world of the internet, one thing that must be at the top of your mind is social media. There's always a hip new platform available, and...

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What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients

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Kayla Sharp

Atlanta Chapter of NARPM

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Tracy Minick & Katherine Swanberg

Real Estate Gladiators

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Nicole Fandel

Arbors Management