Marketing and Business Strategy Blog for Property Managers
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Does ChatGPT Really Work for Generating Property Management Marketing Content?
Have you heard about the new shiny piece of technology taking the world by storm? It’s called ChatGPT. In case you haven't heard the buzz yet, here's a quick overview: What is ChatGPT? ChatGPT is Artificial Intelligence (AI)-powered chatbot that’s been trained to...
Retention in the Face of Acquisition – Part 1
The prospect of acquiring a property management business is very exciting. The hard part comes when the deal is done. How can you handle the baggage that comes with a book of business? How do you protect yourself from the potential loss of owners and employees? Our...
Retaining Employees and Clients in a Way that’s Purposeful and Profitable
Retaining Employees and Clients in a Way that’s Purposeful and Profitable: A Chat with Jan Leasure from Monterey Bay Property Management Wouldn’t it be nice if you had a team who was in it for the long haul? How do you define the long haul in property management? Is...
Managing Properties in One of the Country’s Toughest Places Without People-Pleasing
Managing Properties in One of the Country’s Toughest Places What does it take to get an amazing reputation, not just on Google, but also on Yelp? Our guests on the podcast today are from R.E.M. Residential. It’s one of the highest-rated residential property management...
Balancing Profit, People, & Customer Experience
Note: The names in the video are swapped. The first guest shown is Tommy Chambers and the second is Chris Harold. We welcome you back to the Property Management Show with your hosts, Marie Tepman and Brittany Stephens. In Part 1 of our conversation with Chris and...
Expanding Customer Lifetime
Note: The names in the video are swapped. The first guest shown is Chris Harold and the second is Tommy Chambers. The Property Management Show is back with Marie Tepman and Brittany Stephens from Fourandhalf, and today we’re talking about customer lifetime value. ...
Customer Lifetime Insights and Marketing with Marie
Customer Lifetime Insights and Marketing Let me ask you a question. When was the last time you made a big purchase? Imagine you realize that you need a new car. What would you do next? If you’re like most people, you would probably head over to Google or your...
Customer Analytics with Aurelie Lemmens
Customer Analytics with Aurelie Lemmens Today’s guest on The Property Management Show is Aurelie Lemmens, an Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University in The Netherlands, and Academic Director of the Expert Practice on...
How to Deal with Owner Churn
Welcome back to The Property Management Show. If you joined us on Part 1 of this podcast with Ray Hespen, you learned about why it’s important for property management business owners to pay attention to churn. You need to do more than pay attention - you need to...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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2710 Crow Canyon Rd #1017
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