Marketing and Business Strategy Blog for Property Managers
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How Property Managers Should Respond to Negative Tenant Reviews
Your online reputation can make or break your property management business. In today’s digital world, online reviews are often the first impression potential clients and tenants have of your company. Even one bad review can hinder your business. This becomes even more...
How to Prevent Negative Tenant Reviews for Property Managers
Your online reputation can be the deciding factor for whether a potential client chooses your property management company or your competitor. Studies show that 4 out of 5 consumers have reversed a purchase decision after reading a negative review. For property...
2025 Google Updates and What They Mean for Property Management Marketing
Have you noticed your property management website rankings or traffic dropping or bouncing around lately? You’re not imagining things because Google has been busy. In the past two years, they’ve rolled out multiple core algorithm updates, and they’re not slowing down....
Fuel Owner Lead Generation by Repurposing Past Videos to Reels
If you're a property manager who has invested in creating long-form videos—webinars, educational sessions, leasing walkthroughs, or even owner FAQs—you may be sitting on an untapped marketing asset. Most property management companies post a video once, maybe link it...
3 Reasons Why Some Homeowners Avoid Property Management (and How to Win Their Business)
You know the value your property management company brings, from protecting rental homes to maximizing ROI for owners. But if you’re having trouble converting leads into clients, you’re not alone. Many homeowners hesitate to hire professional help, even when it’s in...
Maximize Property Management Revenue Part 3: Educating Owners and the Misuse of AI
The Property Management Show returns with Part 3 of Marie Tepman’s discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. In the conclusion of this series, we focus on the importance of education...
Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation
Most property-management owners focus on adding new doors, or, they’re just concerned with reputation management and they don’t feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that...
Maximize Property Management Revenue Part 1: The Truth Behind Fee-Maxing
Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue,...
Email Marketing Made Easy for Property Managers
Email marketing is one of the most powerful and cost-effective tools available to property managers looking to grow their business, nurture client relationships, and streamline communication. Whether you're reaching out to current tenants, engaging prospective...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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