How to Market a Property Management Company
Congratulations, you’ve decided to start a property management company! So – how are you going to market it?
Don’t fall into these property management marketing traps!
The Absent Marketer
You’re a new property manager, which means you’re wearing a LOT of hats. So many, in fact, that you forgot to wear your marketing hat altogether.
The Panicked Marketer
In between fixing toilets and interviewing tenants, you panic-post quick photos of your rental. They’re not great, and you lose leads because of them.
The Overzealous Marketer
Yes, you should be marketing now.
No, you don’t need to panic.
You know marketing is important, so you’ve picked out some platforms to focus on, set some goals, and created an action plan for achieving them. You know your property management business is still growing, so you’re not over-focusing on marketing – you’ve got plenty else to do, after all – but you’re not ignoring it, either.
The Goal: Be A Balanced Marketer
1. Define your target audience
2. Build Your Marketing Launch Pad: Website, Social Media, Email
3. Collect reviews & testimonials
4. Sign up for Fourandhalf’s Email Newsletter!
Should You Have Different Websites for Your Real Estate and Property Management Businesses?
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
Do Online Reviews Help SEO for Property Management Websites?
Have you come across the phrase, "Your reputation precedes you?" This holds even greater significance in the realm of property management online reviews. The internet has made it incredibly simple for individuals to express their opinions. Because of this, online...
Property Management SEO Explained
SEO for Property Management Are you a property management company wondering if you need better website SEO, but aren't sure what exactly SEO is? Why it matters for property managers? Or how can it improve your property management website? We want to explain what...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?
What's the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management marketing...
Creative Ways to Get More Out of Your Marketing Budget
How big is your property management marketing budget? Whether it’s big or small, wouldn’t it be nice to stretch that budget a little bit? Today, we want to talk about some creative ways to get more out of the marketing dollars you’re spending to grow your property...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We've been working with Fourandhalf for several years and our account rep Karen is very attentive to our business' needs. Initially we hired them to manage our online reputation for our property management company and now have 100s of reviews from customers. Recently, they launched a new website for us and I'm looking forward to growing our business with them in 2022. If you are serious about marketing your company......call Fourandhalf."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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2710 Crow Canyon Rd #1017
San Ramon, CA 94583
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