Marketing and Business Strategy Blog for Property Managers
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Why Property Managers Should Know About Nacha
Summary: Jordan Bennett is from the National Automated Clearinghouse Association, which is most easily identifiable to us as ACH. We’re talking about the role of the association and why it’s necessary to follow the carefully curated best practices that they’ve put...
Property Management Marketing | Part 2 | Building Waitlists & Pre-Marketing
Summary: Jeremy Tallman is the President and Managing Broker for T&H Realty Services in Indianapolis. He is talking with us on The Property Management Show today about pre-marketing and the success he’s had in building waitlists for properties that are soon to...
Small Gratitudes: Thanksgiving 2020
This week we're taking a pause to find some moments of gratitude for the little things that keep us grounded and connected. Happy Thanksgiving everybody! Some of our team's favorite "small gratitudes" include: Taking a walk Gardening A puppy eating from a peanut...
Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing
Summary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business Development at Tenant Turner. On this episode of The Property Management...
PM Grow Summit 2021: A Whole New (Virtual) World
Today’s guest speaks Danish, is an adventurous wine-drinker, and has 29 years of experience within the tradeshow industry. He also happens to be the CEO of Fourandhalf and PM Grow Summit. That’s right, it’s our very own John Bykowski! John joins Marie and Brittany...
Introducing the NARPM Women’s Leadership Council
Summary: Over the last few months, there’s been a new development at the National Association of Residential Property Managers (NARPM). The Women’s Leadership Council has been formed, and it’s growing. This group is still new and a work in progress, but their first...
Websites. PPC. Lead Nurturing. 3 Marketing Strategies for Property Management Growth
Growing your property management business requires that you use several different marketing strategies. If you put all of your marketing dollars in one basket, you’ll reach the same potential audience over and over again, leaving a large number of prospective...
3 New Fourandhalf Innovations & the 2020 Virtual NARPM Convention
This week, something a little different. The annual NARPM Convention is just a few days away, and although it will look different this year with everything online, we are still providing opportunities for attendees to interact with our team members, ask questions,...
The State of the Rental Property Market
Summary: Dave Spooner from Innago joins The Property Management Show to talk about rent payments, whether delinquencies are as bad as we expected them to be in a time of COVID, and what the pandemic has meant for the rental property market and accelerating the embrace...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.
I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.
I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website
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