Marketing and Business Strategy Blog for Property Managers
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A Conversation with Two Experts in Property Management Business Plans
What Property Management Business Plan is Best? Property management business plans and systems are more important than ever, whether you’re trying to grow your company or simply manage the new normal of this pandemic. But which one is best for your business? On...
What Our Data Shows About Negative Property Management Reviews (& What to Do About Them)
If you’ve been in the property management industry for a while, you know that negative reviews can really hurt your business. But we've got data about negative property management reviews that will help you be proactive about implementing policies & practices to...
Building & Maintaining Successful Referral Relationships in Property Management
How do you build successful referral relationships in property management? Your property management company depends on relationships, and on today’s episode of The Property Management Show, we’ve asked Paul Boudier and Terri Alcala to join us. They have a unique...
4 Keys to a Great Property Management Website: Attracting New Business with User Experience, Content and SEO
What differentiates a good property management website from a great one? Back in 2018, we wrote about four of the most important aspects of a great property management website which still ring true to this day: user experience, customer-focused content, SEO, and lead...
Website Accessibility 101 for Property Managers with Attorney Kris Rivenburgh
If you saw our recent blog post and video on ADA compliance myths, you know that 'website accessibility' is a big buzzword these days. But, what is it and how you can you prevent one of those lawsuits aimed at your property management company, accusing your website of...
ADA Compliance Myths for Property Management Websites
Myths About ADA Compliance for Property Management Websites As the owner of a property management company, you know that compliance with the Americans with Disabilities Act (ADA) is critical. Lately, there’s been a lot of talk about ADA compliance and property...
Don’t Take The Bait: Protect Your Property Management Business from Phishing
We’ve encountered a few strange email messages and social media posts recently, and that has led us to think about phishing and the dangers it poses to your property management company. A few months ago, we talked to you about email spam, and this blog today is a...
How Property Managers Sell Before Saying a Word
What if we told you that the property management sales process starts long before you make a pitch? And what if we told you that you're already selling even before you realize that you're doing it? This revelation is why we've titled today's episode "How We Sell..."...
Google Reviews Are Back: Take Control of Your Online Reputation During & Beyond COVID-19
Guess who's back? (back again!) That’s right, Google reviews. The day has finally come and the suspension of Google reviews during COVID19 has been lifted. But what does this mean for your property management reputation? What will happen to the reviews submitted...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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