Property Management Marketing & Growth Blog
The Fourandhalf blog helps property managers stay current with marketing strategy, owner lead generation, SEO, content, reputation, paid advertising, lead nurturing, and business growth.
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10 Lessons from 10 Years in Digital Marketing: Insights for Property Managers and Small Businesses
What can happen in a decade? A lot. This week marks my 10-year anniversary -- a full decade -- of working in property management marketing. As I reflect on the past 10 years, I am amazed at how much has changed in the digital marketing landscape. From social media to...
From Invisible to Irresistible: Grow Your Property Management Business by Getting Owners to Find, Like, and Hire You
If you’re struggling to attract new owner leads, collect positive reviews, or even show up on Google, you’re not alone. The property management industry is becoming increasingly competitive, and standing out requires a strategic approach to marketing. Here’s how to go...
Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen)
Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to...
AI’s Role in Attracting Owner Leads for Property Managers
Fourandhalf’s Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in...
A Step-by-Step Guide to Rebranding for Property Management Companies Without Hurting SEO
Rebranding can be an exciting milestone for your property management company—a chance to modernize your image, expand into new markets, or better reflect your vision. But it’s not just about a new logo or name; a rebranding strategy impacts every aspect of your...
PART 2: Why the Vendor Bidding Process Is Broken (and What It’s Costing Property Managers)
Can vendor bidding solutions like RoDevia Brigham’s Proposabid create more transparency and detect fraud? That’s where we left off during Part 1 of this discussion on The Property Management Show. Let’s pick up the conversation about how the bidding process is broken,...
PART 1: Why the Vendor Bidding Process Is Broken (and What It’s Costing Property Managers)
It’s been a long time since we put out an episode of The Property Management Show and today we’re excited to talk with RoDevia Brigham, the founder and CEO of Proposabid. The vendor bidding process is an entire industry on its own, and this is a topic we have not...
4 Tips for Closing Internet Leads for Property Managers
Converting leads into loyal clients hinges on having an effective lead follow-up strategy. Without one, even the best marketing techniques to generate leads—whether through social media, pay-per-click ads, or search engine optimization—can fall flat, simply becoming...
5 Reasons Why Video is The Future of Property Management
Video has cemented itself as a dominant force in marketing. Since our original blog on this topic in 2017, platforms like TikTok, YouTube, and Instagram Reels have significantly influenced user behavior and reshaped how people consume information using video...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
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