Marketing and Business Strategy Blog for Property Managers
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Part 2: Reimagining How Standardization is Implemented in Property Management Companies
The last time we were together on The Property Management Show, you learned why having standardized systems and processes is so important to your property management company. This week, we’re digging a little deeper into that: we’re talking about how to implement...
What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign
Setting up a search engine marketing or google ads campaign is pretty easy, but maintaining it is a different animal. We’re talking to you today about search engine marketing and what it takes to maintain the digital advertising campaign that’s going to help you grow...
Part 1: The Power of Standardized Systems in Property Management Companies
Our next big topic on The Property Management Show is the importance of standardized systems when you’re starting, growing, or even preparing an exit strategy for your property management company. This is such an essential topic that we’re breaking it into two parts....
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?
What's the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management marketing...
An Overview of AB 1482 with Guest Keith Becker
Looking for an summary of AB 1482? Look no further. If you’re managing properties in California, it’s hard to avoid discussing AB 1482. This new law has probably taken center stage as you help the landlords and investors you’re working with comply with it's...
How Will The Latest Google Updates Affect Property Management Marketing?
How familiar are you with Google's 2020 updates? Not too long ago, Google announced some big changes to its algorithm. If you’re wondering what these changes mean for your property management marketing, we have some good information for you today. Google’s 2020...
Property Management Market Trends with Jeff Hacker
Our topic on The Property Management Show podcast today is something that’s really interesting, especially if you own a property management company. Today, we're diving into property management market trends. The guest who’s joining us is Jeff Hacker, owner of Bayside...
What Continuous Improvement Means For Property Management Marketing
We got a great response from our last Fourandhalf blog, when Michael talked about maximizing your data and avoiding data paralysis when evaluating your property management marketing performance. You asked us to dig a little deeper, and here we are – ready to talk...
Risk Management Mistakes That Keep Property Managers up at Night with Guest Kathleen Richards
Risk management isn’t a sexy topic, but it’s something that you need to think about as the owner of a property management company. Making mistakes while managing – or not managing – your risk will keep you up at night. It could also result in lawsuits, huge fines, and...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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