Marketing and Business Strategy Blog for Property Managers
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What Property Managers Should Be Posting on Facebook
Among the various social media platforms available, Facebook stands out as a powerful space where property management companies can build their brand, showcase their expertise, and engage with their audience on a more personal level. But with so many potential types...
PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns
Are you looking to further your company's reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click (PPC)...
Should You Have Different Websites for Your Real Estate and Property Management Businesses?
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
How to Choose the Best Property Management Software for Your Business
There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it's important to find software...
Beyond AIDA: Asking for Reviews – Part 4
So far in this series, we explored how reputation impacts the customer journey, the importance of fostering detailed, recent, and genuine reviews, and the power of volume when it comes to drowning out negative reviews for your property management company. But securing...
Beyond AIDA: Combating Negative Reviews – Part 3
In the first two installments of this series, we explored the secrets behind crafting a stellar online reputation for your property management company. We delved into the importance of fostering detailed, recent, and genuine reviews, and the power of responding...
Beyond AIDA: What Consumers Care About Reviews – Part 2
Online reputation management goes beyond simply monitoring and responding to reviews. It's a strategic approach to cultivating trust with potential clients throughout their journey. Our research shows that companies prioritizing online reviews boast a 16% advantage in...
5 Elements of Killer Landing Pages for Property Managers
What’s the purpose of your landing page? Landing pages for property managers are different than website pages. They are out there on their own – serving a specific purpose and leading visitors to the desired action you're hoping for, whether it's a contact, a request...
Beyond AIDA: Online Reputation and the Customer Journey for Property Management Companies – Part 1
Do you remember Alec Baldwin's iconic line "Always Be Closing" from the movie Glengarry Glen Ross? While it resonates with sales teams to this day, it paints an incomplete picture of the customer journey. There were actually two acronyms on the board in that scene,...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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