by Madison Lushington | Nov 18, 2025 | Property Management Marketing, Running a Property Management Company
Exceptional customer service is one of the most powerful ways property managers can stand out in a competitive market. Every interaction, whether with an owner, tenant, or prospect, shapes how people perceive your brand. According to the 2025 Buildium State of the...
by Madison Lushington | Aug 21, 2025 | How-tos, Reputation
Your online reputation can be the deciding factor for whether a potential client chooses your property management company or your competitor. Studies show that 4 out of 5 consumers have reversed a purchase decision after reading a negative review. For property...
by Madison Lushington | Jul 30, 2025 | Content Marketing, Social Media Marketing
If you’re a property manager who has invested in creating long-form videos—webinars, educational sessions, leasing walkthroughs, or even owner FAQs—you may be sitting on an untapped marketing asset. Most property management companies post a video once, maybe...
by Madison Lushington | Jan 9, 2025 | Marketing Best Practices, Property Management Websites, SEO
Rebranding can be an exciting milestone for your property management company—a chance to modernize your image, expand into new markets, or better reflect your vision. But it’s not just about a new logo or name; a rebranding strategy impacts every aspect of your...
by Madison Lushington | Sep 18, 2024 | Property Management Websites, Sales
ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in...
