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Fuel Owner Lead Generation by Repurposing Past Videos to Reels

Fuel Owner Lead Generation by Repurposing Past Videos to Reels

by Madison Lushington | Jul 30, 2025 | Content Marketing, Social Media Marketing

If you’re a property manager who has invested in creating long-form videos—webinars, educational sessions, leasing walkthroughs, or even owner FAQs—you may be sitting on an untapped marketing asset. Most property management companies post a video once, maybe...
Maximize Property Management Revenue Part 3: Educating Owners and the Misuse of AI

Maximize Property Management Revenue Part 3: Educating Owners and the Misuse of AI

by Madison Lushington | Jun 26, 2025 | Interview, The Property Management Show Podcast

Podcast: Play in new window | DownloadSubscribe: RSS | More The Property Management Show returns with Part 3 of Marie Tepman’s discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. In the...
Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation

Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation

by Madison Lushington | Jun 12, 2025 | Interview, The Property Management Show Podcast

Podcast: Play in new window | DownloadSubscribe: RSS | MoreMost property-management owners focus on adding new doors, or, they’re just concerned with reputation management and they don’t feel like they need to grow their business. But, they ignore the cause of lost...
A Step-by-Step Guide to Rebranding for Property Management Companies Without Hurting SEO

A Step-by-Step Guide to Rebranding for Property Management Companies Without Hurting SEO

by Madison Lushington | Jan 9, 2025 | Marketing Best Practices, Property Management Websites, SEO

Rebranding can be an exciting milestone for your property management company—a chance to modernize your image, expand into new markets, or better reflect your vision. But it’s not just about a new logo or name; a rebranding strategy impacts every aspect of your...
Benefits of Having an ROI Calculator on Your Property Management Website

Benefits of Having an ROI Calculator on Your Property Management Website

by Madison Lushington | Sep 18, 2024 | Property Management Websites, Sales

ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in...
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