by Madison Lushington | May 14, 2026 | Content Marketing, Getting Found, Marketing Best Practices, Technology
Search is changing quickly. For property management companies, this shift has created a lot of uncertainty. Fortunately, the reality is that while the format of search is changing, the fundamentals of visibility have not. This guide breaks down what is actually...
by Madison Lushington | Mar 3, 2026 | Marketing Best Practices, Property Management Marketing
Previously, we’ve talked about the hidden cost of marketing to the wrong owner. Many property managers struggle with poor lead quality, high churn, and rising marketing costs. Often, the issue is not that marketing is failing. It is that marketing is attracting the...
by Madison Lushington | Dec 11, 2025 | Content Marketing, Property Management Marketing
SEO for property management has changed. Years ago, it was enough to publish a few blogs stuffed with the right keywords and call it a day. Today, search engines expect more. They want to see that you’re a real expert, providing valuable insights to real people, in a...
by Madison Lushington | Nov 18, 2025 | Property Management Marketing, Running a Property Management Company
Exceptional customer service is one of the most powerful ways property managers can stand out in a competitive market. Every interaction, whether with an owner, tenant, or prospect, shapes how people perceive your brand. According to the 2025 Buildium State of the...
by Madison Lushington | Aug 21, 2025 | How-tos, Reputation
Your online reputation can be the deciding factor for whether a potential client chooses your property management company or your competitor. Studies show that 4 out of 5 consumers have reversed a purchase decision after reading a negative review. For property...
