by Madison Lushington | Mar 3, 2026 | Marketing Best Practices, Property Management Marketing
Previously, we’ve talked about the hidden cost of marketing to the wrong owner. Many property managers struggle with poor lead quality, high churn, and rising marketing costs. Often, the issue is not that marketing is failing. It is that marketing is attracting the...
by Madison Lushington | Dec 11, 2025 | Content Marketing, Property Management Marketing
SEO for property management has changed. Years ago, it was enough to publish a few blogs stuffed with the right keywords and call it a day. Today, search engines expect more. They want to see that you’re a real expert, providing valuable insights to real people, in a...
by Madison Lushington | Nov 18, 2025 | Property Management Marketing, Running a Property Management Company
Exceptional customer service is one of the most powerful ways property managers can stand out in a competitive market. Every interaction, whether with an owner, tenant, or prospect, shapes how people perceive your brand. According to the 2025 Buildium State of the...
by Madison Lushington | Aug 21, 2025 | How-tos, Reputation
Your online reputation can be the deciding factor for whether a potential client chooses your property management company or your competitor. Studies show that 4 out of 5 consumers have reversed a purchase decision after reading a negative review. For property...
by Madison Lushington | Jul 30, 2025 | Content Marketing, Social Media Marketing
If you’re a property manager who has invested in creating long-form videos—webinars, educational sessions, leasing walkthroughs, or even owner FAQs—you may be sitting on an untapped marketing asset. Most property management companies post a video once, maybe...
