So you got a Facebook Page for your Property Management company – now what? Firstly, you need to clearly define the purpose and strategy of your Facebook presence. Here at Fourandhalf we firmly believe that the main purpose and definition of Property Management company Facebook policy should revolve around improving the experience of your current [...]
Google Glasses for Property Managers, Total Recall for the Industry
Arguably the craziest piece of innovation I’ve seen come across my news feed is Google’s Augment Reality Glasses. Google was kind enough to put together a short video clip to help us imagine how the life might look like in a year or so when these glasses are slated to be released into the wild. [...]
Property Managers, Did you know you can rate your tenants now?
I’ve recently attended CALNARPM annual conference in Napa, California. It was an impressive show – very well organized and fun for all, I think. Throughout the conference I had a chance to meet and re-connect with a number of my friends in the industry and meet few new people. One of these meetings left quite [...]
Why should Property Managers Blog Series: Interview with Andrew Dougill, Tampa Property Management
To continue our series on why property managers should blog, I jumped onto an airplane and headed to Tampa, Florida to knock on the door of a property manager called Andrew Dougill. Andrew is a President of Tampa Property Management, which he owns along with his wife, MaryAnn. Both Andrew and MaryAnn are active NARPM [...]
How do changes to Facebook Pages impact Property Managers
The new Facebook Pages Timeline structure happens to be the best news for Property Managers since Facebook was invented! Lets see why. New Format – Highly Visible Apps: The new format has the feature image on top and a timeline of posts on the bottom. One of the key changes is that your apps, which [...]
Why should Property Managers have a blog?
You have thought about it, haven’t you? Perhaps it is in the back of your mind, nagging at you. Maybe you are hoping that this social media thing will go away, dissipate for good in few years. Maybe you want to blog, but can’t find a suitable topic or don’t know where to start. Maybe [...]
Here at Fourandhalf we brew Social Media Property Manager’s Blend
With thousands of Social Medial tools out there, it is easy to get overwhelmed, yet the cost of staying on the sidelines is too great. Every day you are not engaging your customers, someone else is. It takes time and effort to design, implement and maintain meaningful Social Media Strategy. This is exactly what we [...]
Who was the first Property Manager to use Social Media on the Planet? Jessica Hickok and Paul Dizmang, of course!
Dizmang Associates started using Social Media in early 2006! To put it in perspective, in early 2006, Facebook was still in a dorm. Few days ago, I had the opportunity to interview Jessica and Paul on Skype. I dared not to cut any of it (well, maybe just few of my umms…) – fascinating stuff! [...]
Interview with Keith Becker, President of California NARPM Association and Owner of Dede’s Rentals
Recently, I had the opportunity to sit down with Keith Becker, the President of CALNARPM (California Chapter of National Association of Residential Property Managers). We spoke about the implications of social media on property management industry. (Edited excerpts) Alex: Is Social Media relevant for Property Management industry and how do you feel it will affect [...]
Why Property Managers should not overextend their Social Network presence.
There are hundreds of Social Networks out there and it is surely tempting to ‘claim’ your business on many of them; after all, it is Free! In fact, there are services like knowem.com which allow you to reserve your business name on 550 popular social networks at once. Before you start registering your Property Management [...]
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