Content Marketing for Property Management Companies
One of the best ways to do that is with content marketing. By publishing regular blogs, articles, stories, and videos, you’re introducing yourself and your expertise to potential clients. Let owners and investors see how you’ve solved problems like theirs in the past.
Be an authority. Be a resource.
Here’s What Content Marketing Can Do for You
Grow Your Property Management Business
Increase sales and close deals by demonstrating expertise and building trust.
Learn More
Save Money on Your Marketing Budget
Learn More
Build Customer Loyalty & Trust
Learn More
Improve your SEO
Learn More
Fill Out the Form to Get Started
Control the Conversation.
Content marketing puts you in control of the conversation. It’s an opportunity to show current and potential property management clients what you know and how you apply that knowledge to their major pain points. Rental property owners need an expert, and they need to know that expert is you.
Content Marketing for Property Management Growth
Answer Questions
Anticipate what your potential clients will be searching for, and answer those questions in blogs and videos. Show them how to screen tenants, conduct inspections, and find the right investment property.
Offer Updates
Establish Expertise
How is Content Marketing Different from Other Marketing?
Content Marketing Keeps You Competitive
Remember 15 years ago when hardly anyone was blogging or making videos?
We’re not there anymore.
You’re competing against property managers who are more savvy about marketing. You need to up your content game in order to stand out in the marketplace.
Content Marketing Allows you to be Creative
The content part of your marketing plan doesn’t have to be a grind. In fact, this is where you should have some fun.
Make engaging videos that prospects will stay on your site to watch. Share success stories. A good eviction horror story may scare your audience into hiring a property manager right now.
Everyone Knows You’ve Got Things to Say
You’re no shrinking violet. No cowering wallflower.
You know things.
All of that knowledge and expertise can be shared so people who need your help know where to turn and why you’re the best company to help them navigate the leasing, management, and maintenance of their properties.
Set Expectations with Potential Clients
Not only are you setting yourself apart as the expert in your field, but you’re able to set expectations before even meeting face to face with your prospects. They’ll have a better understanding about
best practices and why you do what you do. This helps to teach them the value you bring as an expert.
Customize a Property Management Marketing Plan with Content Marketing
Content Marketing
Educate prospective customers by answering their searches online.
Google Ads
Optimize your cost per lead with campaigns managed by Google Ads Specialists.
SEO
Diversify your Google search appearance through Managed SEO Campaigns.
Copywriting
Conversion Websites
Attract and convert the right type of leads with purpose-driven website designs.
Reputation Management
Drive up five-star reviews and build your online reputation one ask at a time.
Email Marketing Automation
Keep your company top of mind with prospective owners that are not yet clients.
Consulting
Strategize with a dedicated account manager committed to helping your business succeed.
Why Should Fourandhalf Help with Your Content Marketing?
Because You’re Our Client for Life.
I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.
I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.
I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website
Our Affiliations
Office Address
Fourandhalf, Inc
2710 Crow Canyon Rd #1017
San Ramon, CA 94583
Contact Us
Hours of Operation
M-F: 8am - 4:30pm PST
