PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

 Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
How to Create a Property Management Referral Program: Step by Step

How to Create a Property Management Referral Program: Step by Step

 Updated August 25th, 2022 Last week, we heard from a property manager and a Realtor on The Property Management Show about building referral relationships. They’ve built a powerful relationship that’s resulted in better business for both of them. Strong relationships...
Why Should I Use a Landing Page for My AdWords Campaign?

Why Should I Use a Landing Page for My AdWords Campaign?

Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
How to Grow Your Property Management Business in a Good and Bad Economy

How to Grow Your Property Management Business in a Good and Bad Economy

The current economic climate is serving a lot of people well. Today, we’re talking about how you can make being a property manager work for you in both strong economic times and challenging economic times. The Swinging Door Effect: Property Management + Real Estate...