PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

 Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
Balancing Profit, People, & Customer Experience

Balancing Profit, People, & Customer Experience

Podcast: Play in new window | DownloadSubscribe: RSS | More Note: The names in the video are swapped. The first guest shown is Tommy Chambers and the second is Chris Harold. We welcome you back to the Property Management Show with your hosts, Marie Tepman and...
How to Create a Property Management Referral Program: Step by Step

How to Create a Property Management Referral Program: Step by Step

 Updated August 25th, 2022 Last week, we heard from a property manager and a Realtor on The Property Management Show about building referral relationships. They’ve built a powerful relationship that’s resulted in better business for both of them. Strong relationships...
How Often Do I Have to Update My Property Management Website?

How Often Do I Have to Update My Property Management Website?

How often should you update your website? The short answer is: regularly. Today, we want to talk about website updates and why you need to make them.   Higher Bounce Rates Hurt Your Rankings A stale website equals a higher bounce rate. When someone comes to your...
Why Should I Use a Landing Page for My AdWords Campaign?

Why Should I Use a Landing Page for My AdWords Campaign?

Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...