Marketing and Business Strategy Blog for Property Managers
Subscribe to our weekly newsletter or check this page every week to learn some of the best business and marketing strategies for property managers. Get your questions answered and learn what you can about how to reach new owners and investors.
Subscribe to Our Weekly Newsletter
PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns
Are you looking to further your company's reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click (PPC)...
Creating Customers for Life
Dave Gorham is back as our guest on The Property Management Show. He is a co-founder of Realty Solutions in New Jersey, and we’re diving into his philosophy around customers for life, and how it’s important to align a business with the idea that you’re going to serve...
Applying Generative AI Conference Learnings for Property Management Marketing
Generative AI has taken the world by storm, and every industry (including property management and real estate) is scrambling to figure out how to capitalize on this. It’s a brave new world, and those who can make the most of it will be the ones who come out on top in...
Lifetime Value vs. Transactional Value
On The Property Management Show today, we’re speaking with Andrew Smallwood, who is the Chief Customer Officer (CCO) at Second Nature and the host of the Triple Win podcast. We’re diving into the difference between lifetime value and transactional value and how...
Google Algorithm Updates: How They Impact Property Management Marketing in 2023 and Beyond
Google continuously updates its algorithm in order to provide the most relevant and useful information to users. By constantly making changes, Google is able to ensure that search engine results pages (SERPs) are up-to-date with content that is both accurate and...
The Power of Purpose-Driven Property Management
Andrea Hardaway from First Property Management is blazing a path of success as she has published her book, Property Management Freedom, and recently gave an inspiring talk on the topic of market consolidation at PM Grow Summit 2022. Despite hefty acquisition offers by...
Retention in the Face of Acquisition – Part 2
We’re back on The Property Management Show with Kathleen Richards. In Part I, she shared her story about buying and selling a property management business, and how she introduced herself to her new employees and clients. We ended the chat talking about toxic owners...
Does ChatGPT Really Work for Generating Property Management Marketing Content?
Have you heard about the new shiny piece of technology taking the world by storm? It’s called ChatGPT. In case you haven't heard the buzz yet, here's a quick overview: What is ChatGPT? ChatGPT is Artificial Intelligence (AI)-powered chatbot that’s been trained to...
Retention in the Face of Acquisition – Part 1
The prospect of acquiring a property management business is very exciting. The hard part comes when the deal is done. How can you handle the baggage that comes with a book of business? How do you protect yourself from the potential loss of owners and employees? Our...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We've been working with Fourandhalf for several years and our account rep Karen is very attentive to our business' needs. Initially we hired them to manage our online reputation for our property management company and now have 100s of reviews from customers. Recently, they launched a new website for us and I'm looking forward to growing our business with them in 2022. If you are serious about marketing your company......call Fourandhalf."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
Our Affiliations
Office Address
Fourandhalf, Inc
2710 Crow Canyon Rd #1017
San Ramon, CA 94583
Contact Us
Hours of Operation
M-F: 8am - 4:30pm PST