Marketing and Business Strategy Blog for Property Managers
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Closing Marketing Gaps to Compete in the New Normal
Brittany and Marie joined Ethan Lieber on the Latchel podcast to discuss marketing gaps and how property managers can compete in an industry that’s only growing more crowded and more competitive. Ethan wanted to know how a property management company can position...
Property Management KPI’s
Establishing and tracking Key Performance Indicators, or KPIs, is the first step to using data to enable the growth and success of your property management business. If you aren’t utilizing KPI’s on a regular basis, it’s hard to know how much you can afford to spend...
How Remote Work Is Impacting Property Management Maintenance | Part 2
Summary: The Property Management Show is back this week to continue our conversation with Ray Hespen of Property Meld. In the last episode, we talked about property management maintenance trends and increasing costs. Today, we’re mostly talking about how property...
How Remote Work Is Impacting Property Management Maintenance | Part 1
Summary: It’s been a year since we had Ray Hespen, co-founder and CEO of PropertyMeld on The Property Management Show podcast to talk about COVID-19 and its impact on property management maintenance. The last time he was with us, we discussed ghost maintenance -...
How to Compete with Venture-Backed Property Management Companies
Summary: Ethan Lieber from Latchel is our guest on The Property Management Show, and in this podcast we’ll talk about these behemoth venture-backed companies that seem to be entering the property management space in record numbers right now. We want to know why...
Our “Spring Sale for Scale!” has officially LAUNCHED!
Our "Spring Sale for Scale!” has officially LAUNCHED! Don't wait - this deal is only available through May 31st (Memorial Day). No catch, no hidden fees, no surprises: just our best-selling marketing package made more accessible to you in these difficult times. Sign...
The Practice of Property Management Profitability
Summary: You may recognize today’s guest on The Property Management Show podcast. Steve Crossland is joining us, and he gave a speech at PM Grow Summit 2021 about the ABCs of property selection and portfolio selection. (by the way - if you'd like to watch that talk,...
Property Management During Moratorium Madness
Summary: During this time of moratorium madness, it’s becoming more and more difficult to enforce leases and do your job as a property manager. Our guests, Tracy Minick and Katherine Swanberg from Real Estate Gladiators know your pain. In this episode of The Property...
Why Your Realtor Referral Program Isn’t Working (& How to Make it Work)
Summary: We’re talking about Realtor referral programs on The Property Management Show today, specifically, why they fail and what is required to make them successful. Vitaliy Merkulov from Renter, Inc. has joined us to share what he’s learned about referral programs...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.
I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.
I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website
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