Marketing and Business Strategy Blog for Property Managers
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Podcast Sneak Peek: Owner Churn with Ray Hespen
Meet Ray Hespen! He is the CEO and Co-founder of Property Meld. You might recognize him if you attended PM Grow Summit 2022, where he spoke about maintenance as an owner retention tool. He'll be on the podcast talking about Owner Churn.
Podcast Sneak Peek: Customer Churn with Aurelie Lemmens
Meet Aurelie Lemmens! She is the Academic Director of the Expert Practice on Customer Analytics at the Erasmus Center for Data Analytics in The Netherlands. She'll be on the podcast talking about Customer Churn. Check out the video for a sneak peek of our interview...
Is Content Marketing Still Relevant?
We talk a lot about content marketing. But, what is it? More importantly - does it still work in 2022? We’re answering some of those questions today. What is Content Marketing for Property Managers? Let’s start with a simple definition of content...
The Property Management Show is Back!
We're thrilled to announce a new season of The Property Management Show Podcast. Watch the trailer to see what this season will be about!
The Importance of Long Form Content
Ten years ago, if you were a property management company writing your own blog content and filming your own videos, that kind of marketing gave you a competitive advantage within the industry. But now, everyone is doing it. This type of marketing is not only...
SEO vs. SEM
SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
Telling Your Story
Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is a crucial part of your property management marketing strategy. Maybe you think your story isn’t that interesting. Think...
Facebook Ads vs. Boosted Posts
Facebook Ads vs. Boosted Posts If you’ve been on Facebook in the last couple of years, you’ve probably come across some kind of promoted content. There are several different ways in which this content shows up, but it’s always right there in your feed, among posts...
What Should Property Management Marketing Content Be About?
What Should Property Management Marketing Content Be About? Property management marketing doesn’t need to be terribly complex. What you’re doing is pretty simple: demonstrating your expertise in order to attract new business. So what do those prospective owners and...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.
I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.
I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website
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