Full List of Property Management Marketing Solutions
Are you ready to become the property management leader in your market? Are you hoping to grow and expand into another region? Whatever your growth goals happen to be – we have a plan for that. Check out all of our property management marketing solutions, and let’s talk about which ones will work best for you.
You won’t find a more comprehensive list of property management marketing solutions offered under one roof.
We understand the digital marketing technologies available today, and we’re excited to bring these opportunities to the property management industry. Our team is a dynamic and energetic group of experts who understand online marketing strategies and how they can best be leveraged for the unique landscape of professional property management.
Ready for property management marketing solutions that really make a difference to your bottom line?
Maybe you just need more content or maybe you need an entire suite of property management marketing solutions that can really make a difference in your business’s bottom line. We’ll talk about where you are and what you’re ready to do. And then? The possibilities are endless.
CONTENT MARKETING/BLOGGING
Your content is your competitive advantage. The more honest and informative your content is, the more homes you’ll manage. It takes around 6 months to mature the content and start seeing quality web traffic and leads – start now and watch your competition scramble to catch up.
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- Get found by more property owners organically
- Educate your leads before they pick up the phone
- Close higher quality management contracts
PROPERTY MANAGEMENT WEBSITES THAT CONVERT
Wouldn’t it be nice to have a website that pays for itself?
An effective website shouldn’t just look good, it should also improve your bottom line. Even if you’re not trying to grow your property management business, you need a steady stream of leads to replenish lost contracts to sales.
Fourandhalf property management websites are designed to pay for themselves by driving more owner leads to your door.
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- Convert more rental property owner leads who visit your website
- Make data-driven decisions about your site
- Continuous Improvement and 90-day reviews
ONLINE REPUTATION MANAGEMENT SERVICES
Nearly all consumers check a company’s star rating on top review sites prior to engaging with a brand, or making a purchase decision.
Take control of your property management company’s online reputation with the help of Fourandhalf. We’ll survey your owners and tenants for feedback, and ask happy customers to review you on Google, Facebook, or other sites. Showcase your authentic positive reviews on your website and landing page using a mobile friendly widget.
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- Track your progress using the Reputation.com platform
- Learn how to use negative reviews to improve your business
- Get tools and expert advice to increase your overall star rating
DIGITAL ADVERTISING FOR PROPERTY MANAGERS
Every property management market is different, and your digital advertising campaign needs to reflect what you know about where you work. At Fourandhalf, our goal is to provide you with high quality owner leads that are likely to turn your online visitors into long term clients. There’s no one way to advertise online; there are several. And we’ve learned that the best way to harness the power of online advertising is by designing a comprehensive plan that takes advantage of channels like Google Ads and Bing Ads. We’ll make sure every advertising dollar is put to a good and measurable use.
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- Over 7 years of experience creating digital ads for property managers
- Get real owner leads from Google Search and Bing Search
- Work with a Premier Google Partner and Microsoft Ads Partner
EBOOK LEAD MAGNETS FOR WEBSITES AND ADVERTISING CAMPAIGNS
One of the reasons our digital marketing plans are so successful for property managers is that we maximize every bit of content that you create. Our eBook lead magnet gives your prospects some valuable information that they can only get from you; something that demonstrates your experience and authority. We also provide you with a free rental analysis platform that’s only available to our website clients. It’s been a game changer in attracting new business.
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- RentFax Automator provides essential information to prospects
- Impressive, professional report is branded to your property management company
- Offer an eBook to provide valuable education that only comes from you
DATA DRIVEN DIRECT MAIL MARKETING
Your leads are only as good as the data that delivers them, and we work with our partners at SmartZip to ensure you’re only spending time and resources on leads that will help you build your business. You’ll know what your prospects need before you even send them a single piece of information.
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- Use data to target the right kind of owners
- We use calls to action that target customer pain points
- Better conversions than traditional direct mail
LEAD NURTURING & SALES CRM FOR PROPERTY MANAGERS
To help you close more leads, Fourandhalf partnered with LeadSimple, a Property Management business-specific Lead Management software tool that is extremely simple to use.
Your Fourandhalf Account Manager will setup your LeadSimple CRM by creating lead stages, workflows, and quick follow-up email marketing templates to help you maximize every lead that comes in the door. Your leads will automatically flow into LeadSimple CRM, be assigned to a person, and finally trigger a sales workflow.
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- Lead management software for property managers (LeadSimple)
- Sales process setup and customization of LeadSimple CRM
- Email marketing to engage your owner and investor prospects
SOCIAL MEDIA OPTIMIZATION & MANAGEMENT
You shouldn’t just rely on your website to draw in traffic and build SEO. A potential customer doing his due diligence will be looking at more than just the front page of your website and have fully fleshed out Social Media platforms for maximum impact.
Google counts social site activity when deciding where you rank in search results. Fourandhalf regularly posts relevant articles to the most influential social media sites on your behalf multiple times a week, giving your website credit for SEO purposes.
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- Maximize your online presence
- Help your website rank in Google Local search results
- Increase your website traffic
PROMOTIONAL VIDEOS AND EXPLAINERS FOR PROPERTY MANAGERS
Many of us are visual learners and our animated videos will help you cater to people who are looking for a quick explanation on what you do and why your Property Management company is the best.
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- Explain all the perils of self-managing in 120 seconds
- Use animation to showcase what makes you different
- Keep website visitors engaged
INDUSTRY-SPECIFIC COPYWRITING SERVICES
The goal of your content is to reach two audiences: human property owners, investors, and landlords who may not realize just how worthwhile your services can be; and, search engines that will recognize what you do, where you work, and the value you provide to the sea of people searching online for information. We understand both audiences, and we write content that gets their attention and moves them towards recognizing your company as the best in property management.
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- SEO copywriting for property management websites
- Video blog transcriptions and text blog creation
- Industry-specific advertising copy
MARKETING & BUSINESS CONSULTING SERVICES
Growing a property management company requires established processes and systems that can seamlessly integrate all the new business that’s coming your way. We are marketing experts, but that’s not all we can help with. Let’s take a look at your sales process and evaluate how your team handles small tasks and big projects. We’ll work with you to identify areas of improvement so there’s hardly a hitch in bringing on new clients and implementing new standard of service.
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- We’ll review your sales process and tell you how to close more leads.
- We’ll analyze your workflow and help you automate processes.
- We’ll help you identify the strengths and challenges in your team and show you how to maximize the talent you’ve got.
MONTHLY OWNER NEWSLETTERS
Reach your owners monthly with relevant, interesting information that will help them have a better rental experience. We provide a newsletter template that puts you and your company in front of your best clients every month to ensure they stick with you and continue to receive value and exceptional customer service that they cannot find elsewhere. Celebrate your successes and share important details. Continue your conversation with the owners and investors already working with you.
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- Engage with your existing owner clients
- Have a platform to showcase your community involvement
- Generate referrals from existing owners
What Our Clients Say About Us
Contact the Fourandhalf Team
Not sure about what kind of help you need? No problem. Fill out the form below to contact our team, and we'll help you with that. You can also submit any questions about our services, pricing, or owner marketing in general.
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