by Marie Liamzon-Tepman | Apr 11, 2018 | Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company, Technology, Website
Art and architecture have more to do with your property management website than you realize. We’re talking about website design today, and reinforcing why user interface is so critical. Art vs. Architecture: Form Must Follow Function Art is wonderful. It touches us...
by Marie Liamzon-Tepman | Feb 22, 2018 | Getting Found, Property Management Marketing, SEO, Technology, Website
Back in 2012, when the housing marketing collapsed, the property management market was flooded with a particular client type: The Accidental Landlord. People couldn’t sell their homes, so renting their home out was the only way to stay afloat. Tens of thousands did...
by John Bykowski | Jan 24, 2018 | Getting Found, Property Management Marketing, SEO, Website
How often should you update your website? The short answer is: regularly. Today, we want to talk about website updates and why you need to make them. Higher Bounce Rates Hurt Your Rankings A stale website equals a higher bounce rate. When someone comes to your...
by John Bykowski | Oct 18, 2017 | How-tos, Property Management Marketing, Technology, Website
Everyone’s talking about Google Analytics, and they make it sound like it can do anything. Maybe not, but let’s talk about what it can do for you. More details and screenshots can be found at the end of this blog. Keep reading! Yesterday is Over, Tomorrow is Too Late...
by John Bykowski | Sep 13, 2017 | Getting Found, SEO, Website
Have you ever hired a vendor to do SEO on your site, but you don’t know if they did a good job? How can you tell if your website has been Search Engine Optimized? For today’s blog, we share how you can learn if your property management website has been...
by Marie Liamzon-Tepman | Jun 21, 2017 | Website
Websites on the Internet have an average conversion rate of two percent. What does that mean? It means that 98 percent of website visitors are not doing what you want them to do – like filling out a form on your website to learn more about your property...
