How the 2020 Updates to Facebook Impact Property Managers

How the 2020 Updates to Facebook Impact Property Managers

by | Sep 17, 2020 | Advertising and PPC, Getting Found, Hints and Tips, Marketing Best Practices, Property Management Marketing, Property Management Websites, Social Media, Social Media Marketing, Technology, Trends

Summary: Facebook’s updates in August 2020 provide more opportunities to property managers to engage with their community, generate trust, and build their network. Key Takeaways: Posts & comments in Facebook Groups have more newsfeed visibility than Page posts...
Property Management Branding Do’s and Don’ts During a Crisis

Property Management Branding Do’s and Don’ts During a Crisis

by | Apr 30, 2020 | Advertising and PPC, Content Marketing, Fourandhalf, Hints and Tips, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Social Media, Social Media Marketing, Trends

What’s your plan for property management branding during a crisis? Branding your property management company and marketing your services in a time of crisis requires a sense of who your audience is and what they may be going through. All of us at Fourandhalf are...
Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

by | Aug 29, 2019 | Advertising and PPC, AdWords, Content Marketing, Getting Found, Hints and Tips, Marketing Best Practices, PPC, Property Management Business Tips, Property Management Marketing, Social Media Marketing, Technology

After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

by | Aug 15, 2019 | Advertising and PPC, AdWords, Content Marketing, Getting Found, Marketing Best Practices, PPC, Property Management Business Tips, Property Management Marketing, Social Media Marketing, Technology

When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...