by Marie Liamzon-Tepman | Feb 8, 2018 | AdWords, Getting Found, How-tos, Local Search, PPC, Property Management Marketing, Uncategorized
The best way to run a successful AdWords campaign is to make sure your ad and your landing page provide the most relevant information to your users. Specific and targeted messaging provides useful information to your visitors, and brings in the ROI you expect from...
by John Bykowski | Jan 18, 2018 | AdWords, Content Marketing, Getting Found, How-tos, Local Search, PPC, Property Management Marketing
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
by Marie Liamzon-Tepman | Aug 2, 2017 | PPC
We get asked this question often from our clients: “Can we direct our advertising traffic to our website?” Our answer? It’s more advantageous for your company to send your hard-earned online advertising traffic to a landing page that is optimized for...
by Marie Liamzon-Tepman | May 24, 2017 | PPC
A question we get a lot at Fourandhalf is this: what are the different ways you can pay for property management leads? Today, we break down four different categories in online advertising, and specific platforms your property management company can use to build out...
by Marie Liamzon-Tepman | Mar 21, 2017 | AdWords, PPC
Google has recognized Fourandhalf as a premier partner, which is their highest level of certification. This means that Fourandhalf has been able to demonstrate and apply advanced knowledge to help our property management clients gain owner leads through Google...
by Logan Jones | Nov 30, 2016 | AdWords, PPC, SEO
When your property management company is already ranking organically, does it make sense to run a Pay-Per-Click campaign? It sounds pretty redundant, right? Well, in a climate where competition never stops, you may be missing out on business by relying on organic...
