Facebook Ads vs. Boosted Posts If you’ve been on Facebook in the last couple of years, you’ve probably come across some kind of promoted content. There are several different ways in which this content shows up, but it’s always right there in your feed, among posts...
Do you know what a Search Engine Results Page (SERP) is, and what it means for your property management company? It’s quite likely you’ve already seen it on your mobile device or your desktop. Most SERPs will be ordered like this: First three pay-per-click...
We get asked this question often from our clients: “Can we direct our advertising traffic to our website?” Our answer? It’s more advantageous for your company to send your hard-earned online advertising traffic to a landing page that is optimized for...
A question we get a lot at Fourandhalf is this: what are the different ways you can pay for property management leads? Today, we break down four different categories in online advertising, and specific platforms your property management company can use to build out...
One of the unique benefits to our property management clients is that Fourandhalf partners with Google, specifically on AdWords. We are talking to our friends and partners at Google today and wanted to introduce you to the team we work with and discuss what our...
Is your property management company on autopilot when it comes to advertising in the Yellow Pages? A long term client of ours recently took a look at what he was spending on Yellow Pages advertising. When he saw the monthly cost that he was paying, it blew him away....
