Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSSSummary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business...
5 Ways to Get More Property Management Leads

5 Ways to Get More Property Management Leads

Summary: Getting more property management leads takes more than just increasing your marketing budget. If you can understand how your reputation, budget, strategy, team and sales process work together, you can successfully reach your lead generation goals. Key...
How the 2020 Updates to Facebook Impact Property Managers

How the 2020 Updates to Facebook Impact Property Managers

Summary: Facebook’s updates in August 2020 provide more opportunities to property managers to engage with their community, generate trust, and build their network. Key Takeaways: Posts & comments in Facebook Groups have more newsfeed visibility than Page posts...
Property Management Branding Do’s and Don’ts During a Crisis

Property Management Branding Do’s and Don’ts During a Crisis

What’s your plan for property management branding during a crisis? Branding your property management company and marketing your services in a time of crisis requires a sense of who your audience is and what they may be going through. All of us at Fourandhalf are...
What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

Setting up a search engine marketing or google ads campaign is pretty easy, but maintaining it is a different animal. We’re talking to you today about search engine marketing and what it takes to maintain the digital advertising campaign that’s going to help you grow...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

What’s the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management...